Common Good

Created a new brand direction for a soon to market, ethical, youth targeted product range

2018

Route 1

This was early direction work on a look that was vibrant, disruptive, flexible, straight-forward, while looking authentic and credible.

Logo

Colour palette

Typography

Texture

Illustration

Route 2

This route explore the idea of placing the brand in a timeless, assured, but grounded style.

Logo

Colour Palette

Typography

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